Our Story
Born from Service. Built on Purpose.
The story of a veteran, a name, and a vodka crafted to honor what came before — and what comes next.
The Founder
Bill Bonan
Founder & Vietnam Veteran
Bona Novv founder Bill Bonan is a Vietnam veteran whose commitment to service extends beyond his time in uniform. He is also a member of the Sons of the American Revolution, having traced his family’s roots to a patriot who supported America’s founding. For Bill, that legacy is a reminder to honor those who have served and to continue supporting veterans today. A decorated veteran, Bill's years of military service instilled in him a deep respect for discipline, craftsmanship, and the bonds forged through shared sacrifice.
Bona Novv™ was born from that belief. Every decision, from the locally sourced corn to the six-times distillation process, reflects Bill's uncompromising standards and his commitment to doing things the right way.
Latin · Modern
Bona
/ˈboʊnə/ — Latin for "good, genuine, authentic"
Novv
/nōv/ — Modern reimagining of "new, forward"
"Genuinely New."
The Name
What the Name Means
Bona Novv™ — derived from the Latin for 'good new things' — is a declaration that what comes next can be even greater than what came before.
It is a toast to resilience, to forward motion, and to the belief that the best is still ahead. The name carries the weight of service and the promise of what follows.
The Grain
Rooted in American Soil.
Every bottle begins in the fields of the American heartland. Locally grown corn, chosen for its character and quality, forms the foundation of a vodka that is as honest as the land it comes from.
What We Stand For
The Code We Live By
Honor
Every bottle carries the weight of service. We honor those who have given, and those who continue to give, by holding ourselves to the highest standard in everything we craft.
Integrity
From the grain to the glass, we do not cut corners. Integrity is not a marketing word — it is the discipline that shapes every decision we make.
Excellence
Six times distilled. Locally grown corn. A finish that speaks for itself. Excellence is not achieved once — it is earned again with every batch.
The Mission Continues.
Raise a glass to service, sacrifice, and legacy. See how Bona Novv™ is helping keep veterans' stories alive.